The late Zig Ziglar was one of the most respected modern day experts on success, motivation, and leading a balanced life. In his book Born to Win!, he argues that success cannot be defined in one sentence, but instead it is comprised of many things. One could argue that the definition depends on the individual and that one size does not fit all.

Here are 19 different definitions of success. Not all of these will resonate with you, but chances are at least a few of them will. Use these or find inspiration here to create your own definition of success that can be applied to your unique life.


1. Success is always doing your best.

Success can be achieved when you try your best in all aspects of everything you do, even if that doesn’t lead to big results. If you’ve done your best, you should feel proud of your efforts.

2. Success is properly setting concrete goals.

Be realistic and concrete when setting goals. Success does not come from setting abstract goals. If you know where you’re heading, that is a success in itself, even if you don’t ultimately arrive to the planned destination.

3. Success is having a place to call home.

Home is where your heart soars. You are always successful when you can call a place home. Home doesn’t have to be a specific structure. It can be a country, a city, or even a person. If you have a place you feel comfortable and safe, you’re already achieving something great.

4. Success is understanding the difference between need and want.

If you can meet your monthly obligations and fulfill your basic needs, you are successful. Being able to identify when you absolutely need something and when you can do without it often leads to financial stability and is a great way to succeed.

5. Success is believing you can.

If you believe you can, you will succeed. Self-belief doesn’t come naturally to everyone, so if you’re able to tell yourself that you can achieve the goals in your plans, you’re doing great.

6. Success is remembering to balance work with passion.

Work without passion creates undue stress and empty achievements. Focus on what excites you. If you’re happy at your job, that’s great. However, even if you aren’t, you can balance your formal job with hobbies or volunteer work you’re passionate about.

7. Success is taking care of your needs.

Remember to put on your own oxygen mask before assisting others. Self-care is essential if you want to have any meaningful impact on the world around you.

8. Success is learning that you sometimes have to say no.

Success only comes with a balanced life. Part of balance is learning to say no. Saying no doesn’t mean you are selfish; it simply means you have priorities and know what you need to give your attention to at any given time.

9. Success is knowing your life is filled with abundance.

Love, health, friends, family…life is filled with abundance. Recognizing this is an important step to feeling grateful for all life has given you. If you can feel this, you are already experiencing success.

10. Success is understanding you cannot keep what you don’t give away.

You will only succeed if you help others succeed. Learning to give instead of always take is part of creating a world we all want to live in. When you help others, you will also create an environment where others want to help you.